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The national Wireless AMBER Alerts Initiative is a voluntary partnership between the wireless industry, the United States Department of Justice, and the National Center for Missing & Exploited Children (NCMEC), to distribute AMBER Alerts to wireless subscribers who opt in to receive the messages and are able to receive text messages on their wireless devices.
AMBER stands for "America's Missing: Broadcast Emergency Response" and was created in 1997 when Dallas-Fort Worth broadcasters teamed with local police to develop an early warning system.
https://www.wirelessamberalerts.org
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